Check whether Lead Source is capturing your forms
“Is it working?” has three layers: is the script on the site, are visits arriving, and are form submissions becoming leads. Lead Source gives you a signal for each. Check them in this order.
1. Is the script live? Test installation
Section titled “1. Is the script live? Test installation”In Sites, on your website’s row, select Test installation.
- “Lead Source is live on {your site}”: we found the snippet on your homepage.
- “Verified, receiving data from {your site}”: we’re getting page visits, so tracking is live regardless of how you installed it (tag manager, CDN, or the snippet directly).
Either message means layer 1 is fine.
2. Are visits arriving? Your dashboard
Section titled “2. Are visits arriving? Your dashboard”Your dashboard says “We’re listening on {your site}” with a Connected status while visits are flowing, and switches to “No activity from {your site} in over 24 hours” if they stop, usually meaning the snippet was removed in a site update, or the page it’s on isn’t being visited.
The “No activity” message after a site redesign is the classic sign the snippet got dropped. Re-add it and re-test.
3. Are submissions becoming leads? The Forms screen
Section titled “3. Are submissions becoming leads? The Forms screen”Visits can flow while a particular form still isn’t producing leads. Open Forms:
- Each detected form carries a status: Tracked, Needs review, Needs a check, or Excluded.
- The line to watch is “{N} submissions, none had a name or email”: that form is being seen, but what it sends doesn’t include an email address, and an email address is what turns a submission into a lead. Confirm which field holds the email on that form’s settings and captures start counting.
- If your form lives in an outside service (for example Jotform), a banner will tell you when that service has submissions it isn’t delivering to Lead Source. That’s a connection to fix on the service’s side, and the banner links the steps.
Expected result: Test installation green, your dashboard showing Connected, your lead forms Tracked, and new submissions appearing in Leads within about 30 seconds of a customer pressing send.
Still not right?
Section titled “Still not right?”Work the symptom-first fixes: Fix a form that is not being captured.