Where your leads come from

The thing that makes Lead Source different is that it tells you where each lead came from — clearly, without codes or jargon.

What you’ll see

Every lead gets a plain label, such as:

Google Ads — they clicked one of your paid Google ads.
Google search — they found you through a normal Google search.
Facebook or Instagram — they came from your social pages or a social ad.
Your newsletter — they clicked a link in an email you sent.
Another website — they followed a link from a site that mentions you.
Typed your address straight in — they went directly to your site, often because they already know you.

Each source has its own colour, so you can scan your list and get a feel for what’s driving enquiries at a glance.

How it figures this out

When someone lands on your website, Lead Source notes how they arrived — the tracking links on the ad or email they clicked, and the website they came from. When that same visitor fills in a form, Lead Source matches the two up and gives you a single, clear answer for where they came from.

You don’t need to set any of this up. It works the moment Lead Source is on your website.

When the source isn’t certain

Sometimes the trail is incomplete — a visitor might block tracking, or arrive through a private link. When Lead Source can’t be sure, it says so rather than guessing, and shows you the best information it does have, like the website the visitor came from or the page they enquired on.

Where this shows up

Next to each lead in your Leads list and in the detail panel.
In your source breakdown, which groups your leads by where they came from so you can see the mix over any date range.
In your exports, as a plain-text column you can sort and filter in a spreadsheet or CRM.