Viewing your leads

Leads is where everything lands: search, filter, and open any lead from the last 90 days, newest first.

The list

Columns: Name · Email · Source · Form · Page · When (plus Site when you’re viewing more than one website). Above the list:

Range: 7 days / 30 days / 90 days (90 is the default).
Source filter: All sources, or any source your leads have actually come from.
Search: finds leads by name, email address (type the full address), or source.
Leads are always shown newest first.

The Leads screen: a date-range selector, summary tiles for leads captured, visitor-to-lead rate, and source confidence, small charts for which channels and forms bring leads, and a table of leads showing name, email, source, form, page, and date.

Opening a lead

Click a row and the lead’s panel opens:

Email: with a heads-up if it looks like a shared team inbox, where a reply may not reach one person directly.
Where they came from: the source label plus a confidence marker (High: a paid click was tagged; Medium: based on the site they arrived from; Low: no signal was captured), a plain sentence explaining why it was classified that way, and the page they landed on and filled.
Their journey: the pages they visited before submitting, with time spent on each.
What they sent you: every field from the form.

An opened lead panel showing the person's name and email, a "Where they came from" section with a Google Ads source and a High confidence marker, the campaign, site, landing page and form, and a "Their journey" list of pages visited with time on each.

Footer actions: Reply by email · Download CSV · Delete · Mark as contacted. Open record → gives the lead its own full page, handy as a permanent, shareable record of exactly what arrived and how it was classified.

Filtered submissions (spam)

Not every form submission is a person. Automated traffic (cache-warming beacons, scraping scripts, and scaffolding pings) is filtered automatically, so it never appears in your list and never counts toward your allowance. See it under Leads → Filtered submissions, each with the reason it was filtered in plain English (for example Hidden honeypot field filled, a strong automated-traffic signal).

If something real was caught, select Not spam, restore → and it returns to your leads list immediately.

Common problems

“No leads match those filters.” Clear the search or switch the source filter back to All sources: the leads are there, the filter is just narrow.
A lead you expected isn’t anywhere, including Filtered submissions. The submission likely never carried an email address: see Fix a form that is not being captured.
Looking for something older than 90 days? The list and search cover the most recent 90 days. Export regularly if you want a long-term archive: Export leads to a CSV file.