Website traffic stats

On your dashboard, the Web stats tab shows all your website traffic — every visitor, not just the ones who became leads. Pick a range at the top: 7 days, 30 days, 90 days, or 12 months.

Reading the numbers honestly

A note may appear above the charts, such as “Some visit numbers for this period are still being set up” or “We are still filling in the history for this period, so some numbers may be low until it finishes.” Take those at face value — they mean exactly what they say, and the affected figures firm up on their own. Two permanent notes: repeat visitors are counted once across all your sites, and automated traffic is filtered out from the date shown.

Traffic

Pageviews by channel charts your daily traffic. A channel is the kind of place a visit came from — Paid Search, Organic Search, Paid Social, Organic Social, AI, Referral, Direct, or Email. Right now shows who’s on the site this moment (“Nobody on the site right now.” when quiet), Traffic by channel and New vs returning break the period down, and Top sources ranks where visitors come from.

One distinction that trips people up: Top sources here counts visitors; Top sources on your lead analytics counts leads. A source can send you plenty of traffic and very few leads — comparing the two tells you which.

Content

Where your traffic goes, and what it does breaks down each landing page: entries, bounce rate (the share of visits that left after seeing just that one page), leads, and leads per 100 visits. Companion cards show your most-visited pages, where you lose people, where visits end, and an Engagement summary.

Audience

Devices (Computer, Phone, Tablet) and Top countries. Visits recorded before your account’s stats history begins show as Unknown — the share of Unknowns shrinks as new traffic arrives.

Journeys

The Journeys tab maps how visitors move through a single site — useful for seeing the paths that end in a form.