Your lead analytics
Two places summarise your leads: the strip at the top of the Leads page, and the charts on Settings → Usage.
The analytics strip on your Leads page
Section titled “The analytics strip on your Leads page”Pick a window (7 days, 30 days, or 90 days) and use Show analytics / Hide analytics to collapse it. Four tiles:
- Leads captured: how many, with people and submissions counted separately (one person can submit twice).
- Visitor to lead: the share of visitors who became a lead, shown as roughly “N in every 100 visitors.”
- Awaiting follow-up: leads nobody has replied to yet. “worth chasing” means there’s money sitting there; “All caught up” means you’re on top of it.
- Source confidence: how well-identified your lead sources are for the period, as “N of N well tagged.”
Below the tiles, three cards: Which channels bring leads (the kinds of places your leads come from: search, social, direct visits, and so on, ranked by leads produced, not clicks), Which forms bring leads, and Leads over time. Empty periods read “No leads yet for this period.”
The charts on your Usage page
Section titled “The charts on your Usage page”Settings → Usage adds the longer view: Monthly leads (last 12 months) and Top sources (last 30 days). “Sources” here means where your leads came from: the same source names you see on each lead. Leads without an identified source count as Direct.
Where to look for what
Section titled “Where to look for what”- One specific lead’s origin and journey → open the lead itself: Where your leads come from.
- Lead totals and which sources produce them → this page’s surfaces.
- Overall website traffic (all visitors, not just leads) → Website traffic stats.